Collaborations and editions
Before the F1 Pit Wall: The Mercedes-AMG That Matched an IWC
The 2005 CLS 55 AMG IWC Ingenieur shows how the relationship began on the road, years before IWC’s engineering partnership with the Mercedes Formula 1 team.
Section
History and heritage
From racetrack to wrist: racing and timing history, collaborations and special editions, and events connecting exceptional cars with watches.
Porsche’s Watch Was Never Just an Accessory
From the black Chronograph I of 1972 to the Sport Chrono clock, Porsche Design has explored a more demanding relationship between the dashboard and the wrist.
BMW and BALL: When a Car Watch Tried to Earn Its Badge
The historical BALL for BMW collection offers a useful test of automotive watches: does the engineering support the association, or merely decorate it?
F1 World Champions and Their Watches: Partners, Team Deals and Personal Choices
A register of all 35 champions through 2025, separating personal contracts, team relationships, tribute editions and documented wear.
The F1 Watch Directory: Brands, Teams, Licences and the Gaps in the Archive
35 documented watch-brand connections and ten historical leads, with sources and a clear distinction between team deals, licensing and driver links.
Who Owns Time in Formula 1? A History of Watchmakers, Timing and Sponsorship
Heuer, Longines, Jacques Lemans, Hublot, Rolex and TAG Heuer: a history that separates timing, licensing and sponsorship.
Why Is the Rolex Daytona Called Daytona? The Race Behind the Watch
From Daytona Beach to the Rolex 24: the dates, the different races and the meaning of an engraved winner's watch.
Where Watches Meet Cars: A 2026 Event Guide and the Stories Behind It
A dated guide separating championship timekeeping, team partnerships, historic motoring and Gulf events—without confusing their roles.
Daytona and Le Mans: When the Watch Becomes the Trophy
A racing instrument, an endurance partnership and a personalized prize: three distinct meanings of Rolex in motor sport.
Two Goodwoods, Two Watch Stories: TAG Heuer at Festival of Speed and Rolex at Revival
Different events, different partnerships: the 2026 Formula 1 Chronograph and the culture of historic racing.
Chopard and Mille Miglia: When a Race Becomes a Continuing Watch Collection
A partnership dating to 1988 and a 2026 Racing Edition: continuity matters more than a one-off racing logo.
Carrera and Monaco: How Motor Racing Became a Watchmaking Language
From a Mexican race name to a square chronograph on a film set: two different routes from timing tool to cultural icon.