Collaborations and editions
Before the F1 Pit Wall: The Mercedes-AMG That Matched an IWC
The 2005 CLS 55 AMG IWC Ingenieur shows how the relationship began on the road, years before IWC’s engineering partnership with the Mercedes Formula 1 team.
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Collaborations and editions
From racetrack to wrist: racing and timing history, collaborations and special editions, and events connecting exceptional cars with watches.
Why Bentley Put a Tourbillon Where a Simple Clock Would Do
The historical Mulliner Tourbillon for the Bentayga reveals how an optional clock can become a statement about luxury, engineering and the price of unnecessa...
Porsche’s Watch Was Never Just an Accessory
From the black Chronograph I of 1972 to the Sport Chrono clock, Porsche Design has explored a more demanding relationship between the dashboard and the wrist.
BMW and BALL: When a Car Watch Tried to Earn Its Badge
The historical BALL for BMW collection offers a useful test of automotive watches: does the engineering support the association, or merely decorate it?
The Rolls-Royce Clock You Can Wear: What Boat Tail Reveals About Bespoke Luxury
Two Bovet timepieces made for the first Boat Tail commission expose the real distinction between expensive options and a car designed around its owners.
F1 World Champions and Their Watches: Partners, Team Deals and Personal Choices
A register of all 35 champions through 2025, separating personal contracts, team relationships, tribute editions and documented wear.
The F1 Watch Directory: Brands, Teams, Licences and the Gaps in the Archive
35 documented watch-brand connections and ten historical leads, with sources and a clear distinction between team deals, licensing and driver links.
Who Owns Time in Formula 1? A History of Watchmakers, Timing and Sponsorship
Heuer, Longines, Jacques Lemans, Hublot, Rolex and TAG Heuer: a history that separates timing, licensing and sponsorship.
IWC and Mercedes-AMG PETRONAS: What the Purple 2026 Team Watch Actually Connects
A team partnership, a Singapore reference and a Pilot's chronograph: keeping the three parts of the 2026 launch in view.
Chopard and Mille Miglia: When a Race Becomes a Continuing Watch Collection
A partnership dating to 1988 and a 2026 Racing Edition: continuity matters more than a one-off racing logo.
Porsche and Ferrari Collaborations: What Changes After the Logo?
Chronosprint and RM UP-01 demonstrate two ways automotive partnerships can reach beyond colour and branding.
Amethyst Droptail: A Rolls-Royce at the Meeting Point of Jewellery and Watchmaking
A gemstone-led commission and a Vacheron Constantin timepiece show how a personal story can organize an entire luxury object.
Bugatti Tourbillon: The Watchmaking Inside the Dashboard
Concepto’s instrument cluster is a serious piece of engineering. Understanding what it is—and what it is not—reveals Bugatti’s argument against the disposabl...