cars-watches
Why Is the Rolex Daytona Called Daytona? The Race Behind the Watch
From Daytona Beach to the Rolex 24: the dates, the different races and the meaning of an engraved winner's watch.
Section
Rolex
From racetrack to wrist: racing and timing history, collaborations and special editions, and events connecting exceptional cars with watches.
Daytona and Le Mans: When the Watch Becomes the Trophy
A racing instrument, an endurance partnership and a personalized prize: three distinct meanings of Rolex in motor sport.
Two Goodwoods, Two Watch Stories: TAG Heuer at Festival of Speed and Rolex at Revival
Different events, different partnerships: the 2026 Formula 1 Chronograph and the culture of historic racing.