Who is Malichus
We’ve all searched for a watch that feels like us,one that reflects our taste, our lifestyle, and the way we read the time.But we soon realized that most options either repeat themselves or feel distant from who we truly are.
That’s where our idea was born;from a desire to redefine how people connect with time,not through price tags or famous names,but through the true feeling of individuality.
That’s why
We created our platform, a space where taste, innovation, and awareness come together,featuring new and daring brands in the world of watches and jewelry;
brands that step away from tradition to express time in a vibrant, personal, and modern way.
Here, you’ll find the piece that reflects you. A watch that doesn’t choose you by chance,but because you understand its value.
We don’t sell watches;we offer a new way to live your time.
Vision
To become the leading platform that bridges generations; a harmonious link between the new generation and the golden one;
by offering deep knowledge and insightful education in the world of watches and jewelry from a truly different perspective.
A perspective that unites culture and innovation,
and introduces a new definition of luxury —
one built on authenticity, not on names.
We envision a future where time is no longer a product to be owned,
but an experience that expresses who we are.
Mission
To inspire everyone who wears a watch to see it not as an accessory, but as a piece that reflects their true identity. To create content, knowledge, and a shopping experience that make our platform a living bridge between Nabataean heritage and modern creative thought. We believe that every watch we wear tells a story; a story of time, of self, and of the timeless connection between past and innovation.
Brands Lead
