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Analysis and guides

In-depth analysis and permanent guides that answer one question clearly.

Bucherer Geneva — official archival image / بوخرر جنيف — صورة أرشيفية رسمية

Bucherer

Rolex and Bucherer: The Battle for the Customer Moves Beyond the Manufacture

WatchPro identified thirteen Rolex boutique openings in 2026, seven operated by Bucherer. That selected count opens a larger question about retail ownership: how does a manufacture’s relationship with customers change when it owns the business across the co...

30/10/2026 — Malichus

داتوغراف بيربيتشوال 2026: الساعة والسوار البلاتيني كاملان — A. Lange & Söhne
A. Lange & Söhne

The Watchmaker That Came Back From Silence: A. Lange & Söhne’s Next Test

When A. Lange & Söhne presented four watches in Dresden on 24 October 1994, a restored name finally had objects through which to prove itself. The comeba...

24/10/2026 — Malichus · 10 min
Cover: El Primero 3600, the modern movement used in the Chronomaster Sport. Photo: Zenith Japan / Wikimedia Commons, CC BY-SA 4.0.
Business Analysis

Zenith’s Hardest Complication: Turning Watchmaking Prestige Into Profit

A celebrated movement can establish a manufacture’s reputation without securing its economics. Zenith’s proposed restructuring makes that gap visible. The qu...

23/10/2026 — Malichus · 11 min

Malichus Magazine — Vol. 01 · Est. 2026

Three worlds. One obsession.

01Watches28 storiesEnter ↗02Jewellery10 storiesEnter ↗03Cars24 storiesEnter ↗
MALICHUS
Malichus

An Arabic-first magazine for watches, jewellery and exceptional motoring: history, craft and analysis connecting all three.

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